AdsFair
We research the living web.
The living web is not a feed. It is the conversations, plans and shops that keep moving after you close the tab. AdsFair builds the software that stays inside that motion.
Nexy is the main work — an AI between people, not another chatbot you talk to alone. You send one sentence. Nexy handles the messages, the chasing and the collating with everyone else, in WhatsApp, where they already are. That research lives at nexy.works.
Kadoly is the shop beside it: a curated European webshop where we test agentic ecommerce on real orders. Demand Radar tells both of them what people will want next.
The main work
Nexy
Stop being the one who manages the group. A normal assistant is a private chat: useful to you, invisible to everyone else. Nexy sits in the gap between people. The others install nothing and sign up for nothing.
YOU
Ask the ski group who can pick up the lift passes on Friday, and remind whoever says yes.
NEXY
Sent. Three people answered. Tom will collect them Friday morning — I will nudge him Thursday at 18:00.
One sentence from you. Everyone else gets a normal WhatsApp message. Live on the web today; iOS and Android are on the way.
What Nexy is for
Plans, reminders, questions, money, staying in touch: every one of those is a chain of small messages. Nexy takes the chain.
How Nexy is built
Nexy sits next to the group, not inside it. People talk to Nexy; they are not dropped into each other's private space. A group starts quiet: you can see it, nobody is announced.
A photo, a school letter, a call, a meter reading: everything that comes in becomes a time, or it is dropped. One model. That is why the app stays small.
The shop
Kadoly: a curated shop, run as an experiment.
Kadoly is our webshop for Europe. Products come from independent brands and ship to the Netherlands, Belgium, Germany, Luxembourg and France. The first order ships free.
It is also where we try agentic ecommerce on real orders: software that finds a product, explains it, sells it and follows up — without the seller handing the customer to a marketplace. Every visit is measured from the first click to the checkout, and the shop changes when the numbers say it should.
- The gateProducts earn their way in. A real advantage, an honest price including shipping, and a line on who should skip it.
- The agentSoftware that reads the reviews, the manual and the price ladder — then writes the page a human would trust.
- The loopEach day's visits are read back: where people left, what they looked at, what they bought. The next version of the shop starts from that.
The radar
Demand Radar: what people want next.
Most trend tools show what already went up. Demand Radar predicts what will. Every night it reads search demand in the Netherlands, Germany and the United States — Google, Bing and DuckDuckGo, wishes posted on Reddit and Hacker News, book and app charts, the weather, and a calendar of buying moments — and sorts it by category.
A model trained on four years of search data scores each term on the chance it grows by at least 40%. One-off spikes from last year are left out, and yesterday's picks are checked again every day. We use it to decide what Kadoly stocks and which pages we write next. Anyone can check an idea against it, or connect their own site and get the forecast for their own business.
What AdsFair builds
Four products, one company.
We also run
About
AdsFair B.V. is a Dutch internet company, registered in Gouda since 26 February 2014 (KVK 60126035). It operates Nexy, Kadoly, Demand Radar and FormReady from Gouda and Curaçao, and runs the technology behind taniakross.media. It is not an advertising network.
Henkjan de Krijger is the founder. LinkedIn
Common questions
Why is Nexy the main thing?
Because the living web is the conversations people already have. Nexy is the research and the product for that: an assistant with at least two people in every job it does. The value only appears when the second person answers.
What is Kadoly?
Kadoly is the curated webshop of AdsFair at kadoly.com. Products from independent brands, shipped to the Netherlands, Belgium, Germany, Luxembourg and France. It is also where we test agentic ecommerce on real orders.
What is Demand Radar?
Demand Radar shows what people search for now and predicts what they will search for next, in the Netherlands, Germany and the United States. It is rebuilt every night and only shows a rise when the model gives it a 70% chance or more.
Do the other people need the Nexy app?
No. They receive a normal WhatsApp message and answer it like any other message. Nothing to install, no account, no link to click before they can reply.
Does Nexy message people first?
No. Nexy never opens a conversation on its own. There is no score, and you only see what you already saw. That is architecture, not a preference.
Give Nexy one sentence.
The plans and decisions are already in your chats. Nexy takes the chain.